A more recent edition of NAICS is available.
2012 Edition

national industry 541890

Other Services Related to Advertising

Overview

This industry comprises establishments primarily engaged in providing advertising services (except advertising agency services, public relations agency services, media buying agency services, media representative services, display advertising services, direct mail advertising services, advertising material distribution services, and marketing consulting services).

The immediate parent of national industry 541890 is international industry 54189: Other Services Related to Advertising

Illustrative Examples

  • Advertising specialties (e.g., key chains, magnets, pens) distribution services (except direct mail) Sign lettering and painting services
  • Display lettering services
  • Store window dressing or trimming services Mannequin decorating services
  • Welcoming services (i.e., advertising services) Merchandise demonstration services

2012 NAICS Edition Cross References

  • Establishments primarily engaged in:
  • Creating advertising campaigns and placing such advertising in newspapers, television, or other media:are classified in Industry 541810, Advertising Agencies;
  • Designing and implementing public relations campaigns:are classified in Industry 541820, Public Relations Agencies;
  • Purchasing advertising time or space from media outlets and reselling it directly to advertising agencies or individual companies:are classified in Industry 541830, Media Buying Agencies;
  • Selling media time or space for media owners as independent representatives:are classified in Industry 541840, Media Representatives;
  • Providing display advertising services (except aerial):are classified in Industry 541850, Outdoor Advertising;
  • Providing direct distribution or delivery (e.g., door-to-door, windshield placement) of advertisements or samples:are classified in Industry 541870, Advertising Material Distribution Services;
  • Providing direct mail advertising services:are classified in Industry 541860, Direct Mail Advertising;
  • Publishing newspapers or operating television stations or on-line information services:are classified in Sector 51, Information; and
  • Providing marketing consulting services:are classified in U.S. Industry 541613, Marketing Consulting Services.

Sub-Descriptions

  1. 541890 - Advertising specialty (e.g., keychain, magnet, pen) distribution services
  2. 541890 - Demonstration services, merchandise
  3. 541890 - Display lettering services
  4. 541890 - Mannequin decorating services
  5. 541890 - Sign lettering and painting services
  6. 541890 - Welcoming services (i.e., advertising services)
  7. 541890 - Window dressing or trimming services, store

History

The NAICS editions in which this code was present are indicated below. In the event that a code was changed from the prior edition the equivalent value in that edition is provided for reference.

Edition Existed Equivalent Value
2002 541890
2007 541890
2012 541890
2017 541890
2022 541890

Standard Industrial Classification (SIC) Mappings

  1. 5199 - Nondurable Goods, Not Elsewhere Classified
  2. 7311 - Advertising Agencies
  3. 7389 - Business Services, Not Elsewhere Classified

Insurance Industry Mappings

The US Property and Casualty Insurance Industry may use the following classification descriptions which might encompass national industry 541890, Other Services Related to Advertising:

  1. advertising agency
  2. advertising public relation and related service
  3. business service not otherwise classified
  4. contractor sign painting or lettering inside of building no spray painting include shop operation and the existence hazard of sign located away from the insured premises office
  5. contractor sign painting or lettering inside of building no spray painting include shop operation and the existence hazard of sign located away from the insured premises shop
  6. nondurable good not otherwise classified
  7. office not otherwise classified
  8. office not otherwise classified condominium office
  9. office not otherwise classified office
  10. other service related to advertising
  11. professional scientific and technical service
  12. professional scientific and technical service not otherwise classified naic
  13. sign lettering
  14. sign lettering and painting inside only
  15. sign painting and lettering exterior only
  16. sign painting and lettering interior only
  17. sign painting and lettering service
  18. sign painting or lettering inside of bldg
  19. sign painting or lettering inside of building
  20. sign painting or lettering inside of building incidental 10 outdoor work is allowed no spray painting include shop operation and the existence hazard of sign located away from the insured premises office
  21. sign painting or lettering inside of building no spray painting
  22. sign painting or lettering inside of building no spray painting include shop operation and the existence hazard of sign located away from the insured premises office
  23. sign painting or lettering inside of building no spray painting include shop operation and the existence hazard of sign located away from the insured premises shop
  24. sign painting or lettering on bldg or structure
  25. sign painting or lettering on building or structure
  26. sign painting or lettering on building structure
  27. sign painting or lettering or quick sign shop
  28. sign painting or lettering outside of building or structure
  29. sign painting or lettering shop and outside including
  30. window decorating
  31. window decorating storefront
  32. window display

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