A more recent edition of NAICS is available.
2012 Edition

national industry 541613

Marketing Consulting Services


This U.S. industry comprises establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy.

The immediate parent of national industry 541613 is international industry 54161: Management Consulting Services

Illustrative Examples

  • Customer services management consulting services New product development consulting services Marketing management consulting services
  • Sales management consulting services

2012 NAICS Edition Cross References

  • Establishments primarily engaged in:
  • Developing and implementing public relations plans:are classified in Industry 541820, Public Relations Agencies; and
  • Developing and conducting marketing research or public opinion polling:are classified in Industry 541910, Marketing Research and Public Opinion Polling.


The NAICS editions in which this code was present are indicated below. In the event that a code was changed from the prior edition the equivalent value in that edition is provided for reference.

Edition Existed Equivalent Value
2002 541613
2007 541613
2012 541613
2017 541613
2022 541613

Standard Industrial Classification (SIC) Mappings

  1. 8742 - Management Consulting Services

Insurance Industry Mappings

The US Property and Casualty Insurance Industry may use the following classification descriptions which might encompass national industry 541613, Marketing Consulting Services:

  1. brand consultant
  2. consultant all other
  3. consultant not otherwise classified
  4. consultant sale and marketing
  5. consulting service
  6. digital marketing
  7. management consultant
  8. management consulting
  9. management consulting service
  10. management consulting service not otherwise classified
  11. management consulting service not otherwise classified naic
  12. management scientific and technical consulting service
  13. marketing consulting service
  14. marketing consulting service naic
  15. marketing or media consulting
  16. marketing or public relation agency
  17. office not otherwise classified
  18. office not otherwise classified condominium office
  19. office not otherwise classified office
  20. other consulting service
  21. other marketing or pr service
  22. professional scientific and technical service
  23. professional scientific and technical service not otherwise classified naic
  24. professional service not otherwise classified
  25. sale service or consulting organization clerical not otherwise classified
  26. sale service or consulting organization excl clerical and temporary help
  27. social media consultant


What's the difference between HD and SD? See our methodology.