A more recent edition of NAICS is available.
2012 Edition

national industry 541910

Marketing Research and Public Opinion Polling

Overview

This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.

The immediate parent of national industry 541910 is international industry 54191: Marketing Research and Public Opinion Polling

Illustrative Examples

  • Broadcast media rating services Political opinion polling services Marketing analysis or research services Statistical sampling services
  • Opinion research services

2012 NAICS Edition Cross References

  • Establishments primarily engaged in:
  • Providing research and analysis in economics, sociology, and related fields:are classified in Industry 541720, Research and Development in the Social Sciences and Humanities; and
  • Providing advice and counsel on marketing strategies:are classified in U.S. Industry 541613, Marketing Consulting Services.

Sub-Descriptions

  1. 541910 - Broadcast media rating services
  2. 541910 - Marketing analysis services
  3. 541910 - Marketing research services
  4. 541910 - Opinion research services
  5. 541910 - Political opinion polling services
  6. 541910 - Public opinion polling services
  7. 541910 - Public opinion research services
  8. 541910 - Sampling services, statistical

History

The NAICS editions in which this code was present are indicated below. In the event that a code was changed from the prior edition the equivalent value in that edition is provided for reference.

Edition Existed Equivalent Value
2002 541910
2007 541910
2012 541910
2017 541910
2022 541910

Standard Industrial Classification (SIC) Mappings

  1. 8732 - Commercial Economic, Sociological, and Educational Research

Insurance Industry Mappings

The US Property and Casualty Insurance Industry may use the following classification descriptions which might encompass national industry 541910, Marketing Research and Public Opinion Polling:

  1. brand consultant
  2. commercial economic sociological and educational research
  3. consultant market research
  4. market research
  5. market research firm
  6. market research firm office
  7. market research service
  8. marketing research and public opinion polling
  9. marketing research and public opinion polling naic
  10. office market research firm
  11. office not otherwise classified
  12. office not otherwise classified condominium office
  13. office not otherwise classified office
  14. other professional scientific and technical service
  15. professional scientific and technical service
  16. professional scientific and technical service not otherwise classified naic
  17. search engine service seo or sem
  18. telemarketing and research service

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