2022 Edition

national industry 541613

Marketing Consulting Services

Overview

This U.S. industry comprises establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy.

The immediate parent of national industry 541613 is international industry 54161: Management Consulting Services

Illustrative Examples

  • Customer services management consulting services
  • New product development consulting services
  • Marketing management consulting services
  • Sales management consulting services

2022 NAICS Edition Cross References

  • Creating advertising campaigns and placing such advertising in media--are classified in Industry 541810, Advertising Agencies;
  • Developing and implementing public relations plans--are classified in Industry 541820, Public Relations Agencies;
  • Creating direct mail advertising campaigns--are classified in Industry 541860, Direct Mail Advertising; and
  • Developing and conducting marketing research or public opinion polling--are classified in Industry 541910, Marketing Research and Public Opinion Polling.

Sub-Descriptions

  1. 541613 - Customer service management consulting services
  2. 541613 - Marketing consulting services
  3. 541613 - Marketing management consulting services
  4. 541613 - New product development consulting services
  5. 541613 - Sales management consulting services

History

The NAICS editions in which this code was present are indicated below. In the event that a code was changed from the prior edition the equivalent value in that edition is provided for reference.

Edition Existed Equivalent Value
2002 541613
2007 541613
2012 541613
2017 541613
2022 541613

Standard Industrial Classification (SIC) Mappings

  1. 8742 - Management Consulting Services

Insurance Industry Mappings

The US Property and Casualty Insurance Industry may use the following classification descriptions which might encompass national industry 541613, Marketing Consulting Services:

  1. advertising and marketing
  2. brand consultant
  3. consultant
  4. consultant all other
  5. consultant management
  6. consultant not otherwise classified
  7. consultant research and development
  8. consultant sale and marketing
  9. consulting service
  10. digital marketing
  11. health safety and quality consultant
  12. management consultant
  13. management consulting
  14. management consulting service
  15. management consulting service not otherwise classified
  16. management consulting service not otherwise classified naic
  17. management scientific and technical consulting service
  18. marketing consulting
  19. marketing consulting office
  20. marketing consulting service
  21. marketing consulting service naic
  22. marketing or media consulting
  23. marketing or public relation agency
  24. office not otherwise classified
  25. office not otherwise classified condominium office
  26. office not otherwise classified office
  27. other consulting service
  28. other marketing or pr service
  29. product design firm
  30. professional scientific and technical service
  31. professional scientific and technical service not otherwise classified naic
  32. professional service not otherwise classified
  33. professional service office not otherwise classified
  34. sale and marketing consulting
  35. sale service or consulting organization clerical not otherwise classified
  36. sale service or consulting organization excl clerical and temporary help
  37. social media consultant

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