2022 Edition

national industry 541810

Advertising Agencies

Overview

This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in print and digital periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising content, media planning, and buying (i.e., placing advertising).

The immediate parent of national industry 541810 is international industry 54181: Advertising Agencies

2022 NAICS Edition Cross References

  • Purchasing advertising space from media outlets and reselling it directly to advertising agencies or individual companies--are classified in Industry 541830, Media Buying Agencies;
  • Conceptualizing and producing artwork or graphic designs without providing other advertising agency services--are classified in Industry 541430, Graphic Design Services;
  • Creating direct mail advertising campaigns--are classified in Industry 541860, Direct Mail Advertising;
  • Providing marketing consulting services--are classified in U.S. Industry 541613, Marketing Consulting Services;
  • Selling media time or space for media owners as independent representatives--are classified in Industry 541840, Media Representatives; and
  • Providing access for clients to advertising servers and/or real-time bidding marketplaces from a central host site (except by publishers, Web search portals, and other content providers)--are classified in Industry 518210, Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services.

Sub-Descriptions

  1. 541810 - Advertising agencies
  2. 541810 - Advertising agency consulting services
  3. 541810 - Digital advertising agencies
  4. 541810 - Internet advertising agencies
  5. 541810 - Online advertising agencies

History

The NAICS editions in which this code was present are indicated below. In the event that a code was changed from the prior edition the equivalent value in that edition is provided for reference.

Edition Existed Equivalent Value
2002 541810
2007 541810
2012 541810
2017 541810
2022 541810

Standard Industrial Classification (SIC) Mappings

  1. 7311 - Advertising Agencies

Insurance Industry Mappings

The US Property and Casualty Insurance Industry may use the following classification descriptions which might encompass national industry 541810, Advertising Agencies:

  1. advertising
  2. advertising agency
  3. advertising and related service
  4. advertising and related service condominium office
  5. advertising and related service office
  6. advertising material distribution service
  7. advertising office
  8. advertising public relation and related service
  9. advertising service
  10. consultant advertising
  11. office advertising
  12. office advertising and related service condominium office
  13. office advertising and related service office
  14. office not otherwise classified
  15. office not otherwise classified condominium office
  16. office not otherwise classified office
  17. other consulting service
  18. professional scientific and technical service
  19. professional scientific and technical service not otherwise classified naic

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