A more recent edition of NAICS is available.
2012 Edition

national industry 541840

Media Representatives


This industry comprises establishments of independent representatives primarily engaged in selling media time or space for media owners.

The immediate parent of national industry 541840 is international industry 54184: Media Representatives

Illustrative Examples

  • Newspaper advertising representatives (i.e., independent of media owners) Radio advertising representatives (i.e., independent of media owners) Publishers' advertising representatives (i.e., independent of media owners) Television advertising representatives (i.e., independent of media owners)

2012 NAICS Edition Cross References

  • Establishments primarily engaged in:
  • Purchasing advertising time or space from media outlets and reselling it directly to advertising agencies or individual companies:are classified in Industry 541830, Media Buying Agencies; and
  • Creating advertising campaigns and placing such advertising in media:are classified in Industry 541810, Advertising Agencies.


The NAICS editions in which this code was present are indicated below. In the event that a code was changed from the prior edition the equivalent value in that edition is provided for reference.

Edition Existed Equivalent Value
2002 541840
2007 541840
2012 541840
2017 541840
2022 541840

Standard Industrial Classification (SIC) Mappings

  1. 7313 - Radio, Television, and Publishers' Advertising Representatives

Insurance Industry Mappings

The US Property and Casualty Insurance Industry may use the following classification descriptions which might encompass national industry 541840, Media Representatives:

  1. advertising public relation and related service
  2. consultant comm or media or pr
  3. media representative
  4. media representative naic
  5. office not otherwise classified
  6. office not otherwise classified condominium office
  7. office not otherwise classified office
  8. professional scientific and technical service
  9. professional scientific and technical service not otherwise classified naic
  10. radio or publisher representative
  11. radio television and publisher advertising representative


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