A more recent edition of NAICS is available.
2012 Edition

national industry 541860

Direct Mail Advertising


This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., key chains, magnets, pens with customized messages imprinted) by mail or other direct distribution; and/or (2) preparing advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.

The immediate parent of national industry 541860 is international industry 54186: Direct Mail Advertising

2012 NAICS Edition Cross References

  • Establishments primarily engaged in:
  • The direct distribution or delivery (e.g., door-to-door, windshield placement) of advertisements or samples-
  • -are classified in Industry 541870, Advertising Material Distribution Services;
  • Distributing advertising specialties for clients who wish to use such materials for promotional purposes:are classified in Industry 541890, Other Services Related to Advertising;
  • Creating advertising campaigns and placing such advertising in media:are classified in Industry 541810, Advertising Agencies;
  • Compiling and selling mailing lists without providing direct mail advertising services:are classified in Industry 511140, Directory and Mailing List Publishers; and
  • Broadcasting exclusively on the Internet:are classified in Industry 519130, Internet Publishing and Broadcasting and Web Search Portals.


The NAICS editions in which this code was present are indicated below. In the event that a code was changed from the prior edition the equivalent value in that edition is provided for reference.

Edition Existed Equivalent Value
2002 541860
2007 541860
2012 541860
2017 541860
2022 541860

Standard Industrial Classification (SIC) Mappings

  1. 7311 - Advertising Agencies
  2. 7331 - Direct Mail Advertising Services

Insurance Industry Mappings

The US Property and Casualty Insurance Industry may use the following classification descriptions which might encompass national industry 541860, Direct Mail Advertising:

  1. addressing or mailing company
  2. advertising agency
  3. advertising mailing or addressing of advertising literature
  4. advertising public relation and related service
  5. direct mail advertising
  6. direct mail advertising naic
  7. direct mail advertising service
  8. direct mail advertising service office
  9. direct mail company
  10. direct mailing company
  11. direct marketing
  12. mailing list compiling service or mailing list publisher
  13. mailing or addressing company
  14. mailing or addressing company direct mailing company
  15. office direct mail advertising service
  16. office not otherwise classified
  17. office not otherwise classified condominium office
  18. office not otherwise classified office
  19. professional scientific and technical service
  20. professional scientific and technical service not otherwise classified naic


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