A more recent edition of NAICS is available.
2012 Edition

international industry 45411

Electronic Shopping and Mail-Order Houses

Overview

This industry comprises establishments primarily engaged in retailing all types of merchandise using nonstore means, such as catalogs, toll free telephone numbers, or electronic media, such as interactive television or computer. Included in this industry are establishments primarily engaged in retailing from catalog showrooms of mail-order houses.

The immediate parent of international industry 45411 is industry group 4541: Electronic Shopping and Mail-Order Houses

Illustrative Examples

  • Catalog (i.e., order-taking) offices of mail-order houses Internet auction sites, retail
  • Collectors' items, mail-order houses Mail-order book clubs (not publishing) Computer software, mail-order houses Mail-order houses
  • Home shopping television orders Web retailers

2012 NAICS Edition Cross References

  • Establishments primarily engaged in:
  • Store retailing or a combination of store retailing and nonstore retailing in the same establishment:are classified in Sector 44-45, Retail Trade, based on the classification of the store portion of the activity;
  • Facilitating business to business electronic sales of new and used merchandise on an auction basis using the Internet:are classified in Industry 42511, Business to Business Electronic Markets;
  • Providing telemarketing (e.g., telephone marketing) services for others:are classified in Industry 56142, Telephone Call Centers;
  • Providing Internet publishing of classified ads:are classified in Industry 51913, Internet Publishing and Broadcasting and Web Search Portals; and
  • Hosting Internet retail sites without performing associated activities such as payment processing or fulfillment:are classified in Industry 51821, Data Processing, Hosting, and Related Services.

History

The NAICS editions in which this code was present are indicated below. In the event that a code was changed from the prior edition the equivalent value in that edition is provided for reference.

Edition Existed Equivalent Value
2002 45411
2007 45411
2012 45411
2017 45411
2022 44122 44133 44134 44414 44418 44423 44424 44513 44524 44525 44529 44532 44911 44912 44921 45511 45521 45611 45612 45613 45619 45811 45821 45831 45832 45911 45912 45913 45914 45921 45931 45941 45942 45951 45991 45992 45999

Standard Industrial Classification (SIC) Mappings

SIC Mappings are not available at the international industry level, a more specific code is required.

SIC mappings are available for 6 digit national industry codes and their sub-descriptions only. For detailed mappings choose the most appropriate six-digit code from the list of descendants.

Insurance Industry Mappings

Mappings are not available at the international industry level, a more specific code is required.

Insurance industry mappings are available for 6 digit national industry codes and their sub-descriptions only. For detailed mappings choose the most appropriate six-digit code from the list of descendants.

Downloads

What's the difference between HD and SD? See our methodology.