A more recent edition of NAICS is available.
2017 Edition

national industry 541830

Media Buying Agencies

Overview

This industry comprises establishments primarily engaged in purchasing advertising time or space from media outlets and reselling it to advertising agencies or individual companies directly.

The immediate parent of national industry 541830 is international industry 54183: Media Buying Agencies

2017 NAICS Edition Cross References

  • Selling time and space to advertisers for media owners as independent representatives--are classified in Industry 541840, Media Representatives; and
  • Creating advertising campaigns and placing such advertising in media--are classified in Industry 541810, Advertising Agencies.

Sub-Descriptions

  1. 541830 - Media buying agencies
  2. 541830 - Media buying services

History

The NAICS editions in which this code was present are indicated below. In the event that a code was changed from the prior edition the equivalent value in that edition is provided for reference.

Edition Existed Equivalent Value
2002 541830
2007 541830
2012 541830
2017 541830
2022 541830

Standard Industrial Classification (SIC) Mappings

  1. 7319 - Advertising, Not Elsewhere Classified

Insurance Industry Mappings

The US Property and Casualty Insurance Industry may use the following classification descriptions which might encompass national industry 541830, Media Buying Agencies:

  1. advertising not otherwise classified
  2. advertising public relation and related service
  3. media buyer
  4. media buying agency
  5. media buying agency naic
  6. office not otherwise classified
  7. office not otherwise classified condominium office
  8. office not otherwise classified office
  9. professional scientific and technical service
  10. professional scientific and technical service not otherwise classified naic

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