A more recent edition of NAICS is available.
2017 Edition

national industry 454390

Other Direct Selling Establishments

Overview

This industry comprises establishments primarily engaged in retailing merchandise (except food for immediate consumption and fuel) via direct sale to the customer by means, such as in-house sales (i.e., party plan merchandising), truck or wagon sales, and portable stalls (i.e., street vendors).

The immediate parent of national industry 454390 is international industry 45439: Other Direct Selling Establishments

Illustrative Examples

  • Direct selling bottled water providers
  • Direct selling home delivery newspaper routes
  • Direct selling coffee-break supplies providers
  • Direct selling locker meat provisioners
  • Direct selling frozen food and freezer meal plan providers
  • Direct selling party plan merchandisers

2017 NAICS Edition Cross References

  • Preparing and selling meals and snacks for immediate consumption from motorized vehicles or nonmotorized carts, catering a route--are classified in Industry 722330, Mobile Food Services; and
  • Retailing heating oil, liquefied petroleum (LP) gas, and other fuels via direct sale--are classified in Industry 454310, Fuel Dealers.

Sub-Descriptions

  1. 454390 - Bazaars (i.e., temporary stands)
  2. 454390 - Bottled water providers, direct selling
  3. 454390 - Canvassers (door-to-door), headquarters for retail sale of merchandise, direct selling
  4. 454390 - Christmas trees, cut, direct selling
  5. 454390 - Cigarette stands, temporary
  6. 454390 - Coffee-break supplies providers, direct selling
  7. 454390 - Direct selling of merchandise (door-to-door)
  8. 454390 - Door-to-door retailing of merchandise, direct selling
  9. 454390 - Flea markets, temporary location, direct selling
  10. 454390 - Frozen food and freezer meal plan providers, direct selling
  11. 454390 - Fruit stands, temporary
  12. 454390 - Home delivery newspaper routes, direct selling
  13. 454390 - House-to-house direct selling
  14. 454390 - In-home sales of merchandise, direct selling
  15. 454390 - Locker meat provisioners, direct selling
  16. 454390 - Party plan merchandisers, direct selling
  17. 454390 - Produce stands, temporary
  18. 454390 - Street vendors (except food)
  19. 454390 - Water softener service providers, direct selling

History

The NAICS editions in which this code was present are indicated below. In the event that a code was changed from the prior edition the equivalent value in that edition is provided for reference.

Edition Existed Equivalent Value
2002 454390
2007 454390
2012 454390
2017 454390
2022 441330 441340 444140 444180 444230 444240 445131 445240 445250 445298 445320 449110 449121 449122 449129 449210 455219 456110 456120 456130 456191 456199 458110 458210 458310 458320 459110 459120 459130 459140 459210 459310 459410 459420 459510 459910 459920 459991 459999

Standard Industrial Classification (SIC) Mappings

  1. 5421 - Meat and Fish (Seafood) Markets, Including Freezer Provisioners
  2. 5963 - Direct Selling Establishments

Insurance Industry Mappings

The US Property and Casualty Insurance Industry may use the following classification descriptions which might encompass national industry 454390, Other Direct Selling Establishments:

  1. bazaar operated by insured
  2. bazaar operated by insured cgl
  3. bazaar operated by insured nonprofit cgl
  4. bazaar operated by the insured
  5. bottled water dealer and distributor
  6. coffee service co
  7. coffee service company
  8. direct marketing
  9. direct sale
  10. direct selling establishment
  11. direct selling organization mail order house
  12. door to door sale service
  13. drafting instrument luggage toy hobby handicraft leather dry or religious good flea market retail
  14. dry leather or religious good handicraft craft toy hobby luggage drafting instrument
  15. dry leather or religious good handicraft hobby toy luggage drafting instrument flea market retail
  16. flea market
  17. flea market drafting instrument luggage toy hobby handicraft dry leather or religious good retail
  18. frozen food
  19. frozen food retail
  20. handicraft dry leather or religious good hobby toy luggage drafting instrument flea market retail
  21. hobby handicraft leather dry or religious good toy luggage drafting instrument flea market retail
  22. holiday boutique christmas etc
  23. leather dry or religious good handicraft hobby toy luggage drafting instrument flea market retail
  24. luggage toy hobby handicraft leather dry or religious good drafting instrument flea market retail
  25. mail order house direct selling organization
  26. market open air
  27. market open air lessor risk cgl
  28. market open air lessor risk nonprofit cgl
  29. market open air lro nfp
  30. meal kit retailer
  31. meat and fish seafood market including freezer provisioner
  32. mercantile not otherwise classified
  33. messenger collector or salesperson outside
  34. mini storage facility or flea market
  35. newspaper carrier using motor vehicle or bicycle
  36. nonstore retailer
  37. other direct selling establishment
  38. public market open air
  39. religious leather or dry good flea market drafting instrument luggage toy hobby handicraft retail
  40. retail store not otherwise classified
  41. retail trade
  42. sale
  43. salesperson collector or messenger outside coverage under fela program i
  44. salesperson collector or messenger outside coverage under fela program ii state act benefit
  45. salesperson collector or messenger outside coverage under fela program ii uslandhw act benefit
  46. salesperson or collector outside
  47. store frozen or frosted food retail
  48. store frozen or frosted food store retail
  49. store other not otherwise classified
  50. store retail
  51. store retail not otherwise classified
  52. store retail store not otherwise classified including service of food not restaurant
  53. store retail store not otherwise classified no service of food
  54. toy hobby handicraft leather dry or religious good luggage drafting instrument flea market retail
  55. water softener and supply store
  56. water softener sale and service
  57. water softening equipment installation and repair
  58. water softening equipment installation servicing or repair
  59. water softening or purification system installation
  60. water softening or purification system installation general liability is not available

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