A more recent edition of NAICS is available.
2012 Edition

national industry 454390

Other Direct Selling Establishments

Overview

This industry comprises establishments primarily engaged in retailing merchandise (except food for immediate consumption and fuel) via direct sale to the customer by means, such as in-house sales (i.e., party plan merchandising), truck or wagon sales, and portable stalls (i.e., street vendors).

The immediate parent of national industry 454390 is international industry 45439: Other Direct Selling Establishments

Illustrative Examples

  • Direct selling bottled water providers
  • Direct selling home delivery newspaper routes Direct selling coffee-break service providers Direct selling locker meat provisioners
  • Direct selling frozen food and freezer meal plan providers Direct selling party plan merchandisers

2012 NAICS Edition Cross References

  • Establishments primarily engaged in:
  • Preparing and selling meals and snacks for immediate consumption from motorized vehicles or nonmotorized carts, catering a route:are classified in Industry 722330, Mobile Food Services; and
  • Retailing heating oil, liquefied petroleum (LP) gas, and other fuels via direct sale:are classified in Industry 454310, Fuel Dealers.

Sub-Descriptions

  1. 454390 - Bazaars (i.e., temporary stands)
  2. 454390 - Bottled water providers, direct selling
  3. 454390 - Canvassers (door-to-door), headquarters for retail sale of merchandise, direct selling
  4. 454390 - Christmas trees, cut, direct selling
  5. 454390 - Cigarette stands, temporary
  6. 454390 - Coffee-break service providers, direct selling
  7. 454390 - Direct selling of merchandise (door-to-door)
  8. 454390 - Door-to-door retailing of merchandise, direct selling
  9. 454390 - Flea markets, temporary location, direct selling
  10. 454390 - Frozen food and freezer meal plan providers, direct selling
  11. 454390 - Fruit stands, temporary
  12. 454390 - Home delivery newspaper routes, direct selling
  13. 454390 - House-to-house direct selling
  14. 454390 - In-home sales of merchandise, direct selling
  15. 454390 - Locker meat provisioners, direct selling
  16. 454390 - Party plan merchandisers, direct selling
  17. 454390 - Produce stands, temporary
  18. 454390 - Street vendors (except food)
  19. 454390 - Water softener service providers, direct selling

History

The NAICS editions in which this code was present are indicated below. In the event that a code was changed from the prior edition the equivalent value in that edition is provided for reference.

Edition Existed Equivalent Value
2002 454390
2007 454390
2012 454390
2017 454390
2022 441330 441340 444140 444180 444230 444240 445131 445240 445250 445298 445320 449110 449121 449122 449129 449210 455219 456110 456120 456130 456191 456199 458110 458210 458310 458320 459110 459120 459130 459140 459210 459310 459410 459420 459510 459910 459920 459991 459999

Standard Industrial Classification (SIC) Mappings

  1. 2771 - Greeting Cards
  2. 5015 - Motor Vehicle Parts, Used
  3. 5033 - Roofing, Siding, and Insulation Materials
  4. 5039 - Construction Materials, Not Elsewhere Classified
  5. 5085 - Industrial Supplies
  6. 5143 - Dairy Products, Except Dried or Canned
  7. 5211 - Lumber and Other Building Materials Dealers
  8. 5231 - Paint, Glass, and Wallpaper Stores
  9. 5251 - Hardware Stores
  10. 5261 - Retail Nurseries, Lawn and Garden Supply Stores
  11. 5331 - Variety Stores
  12. 5399 - Miscellaneous General Merchandise Stores
  13. 5421 - Meat and Fish (Seafood) Markets, Including Freezer Provisioners
  14. 5451 - Dairy Products Stores
  15. 5499 - Miscellaneous Food Stores
  16. 5531 - Auto and Home Supply Stores
  17. 5611 - Men's and Boys' Clothing and Accessory Stores
  18. 5621 - Women's Clothing Stores
  19. 5632 - Women's Accessory and Specialty Stores
  20. 5641 - Children's and Infants' Wear Stores
  21. 5651 - Family Clothing Stores
  22. 5661 - Shoe Stores
  23. 5699 - Miscellaneous Apparel and Accessory Stores
  24. 5712 - Furniture Stores
  25. 5713 - Floor Covering Stores
  26. 5714 - Drapery, Curtain, and Upholstery Stores
  27. 5719 - Miscellaneous home furnishings Stores
  28. 5722 - Household Appliance Stores
  29. 5731 - Radio, Television, and Consumer Electronics Stores
  30. 5734 - Computer and Computer Software Stores
  31. 5735 - Record and Prerecorded Tape Stores
  32. 5736 - Musical Instrument Stores
  33. 5912 - Drug Stores and Proprietary Stores
  34. 5921 - Liquor Stores
  35. 5932 - Used Merchandise Stores
  36. 5941 - Sporting Goods Stores and Bicycle Shops
  37. 5942 - Book Stores
  38. 5943 - Stationery Stores
  39. 5944 - Jewelry Stores
  40. 5945 - Hobby, Toy, and Game Shops
  41. 5946 - Camera and Photographic Supply Stores
  42. 5947 - Gift, Novelty, and Souvenir Shops
  43. 5948 - Luggage and Leather Goods Stores
  44. 5949 - Sewing, Needlework, and Piece Goods Stores
  45. 5961 - Catalog and Mail-Order Houses
  46. 5963 - Direct Selling Establishments
  47. 5992 - Florists
  48. 5993 - Tobacco Stores and Stands
  49. 5994 - News Dealers and Newsstands
  50. 5995 - Optical Goods Stores
  51. 5999 - Miscellaneous Retail Stores, Not Elsewhere Classified
  52. 7699 - Repair Shops and Related Services, Not Elsewhere Classified

Insurance Industry Mappings

Mappings are not available for this combination of NAICS code and edition.

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