A more recent edition of NAICS is available.
2017 Edition

national industry 454110

Electronic Shopping and Mail-Order Houses

Overview

This industry comprises establishments primarily engaged in retailing all types of merchandise using nonstore means, such as catalogs, toll free telephone numbers, or electronic media, such as interactive television or the Internet. Included in this industry are establishments primarily engaged in retailing from catalog showrooms of mail-order houses.

The immediate parent of national industry 454110 is international industry 45411: Electronic Shopping and Mail-Order Houses

Illustrative Examples

  • Catalog (i.e., order-taking) offices of mail-order houses
  • Collectors' items, mail-order houses
  • Computer software, mail-order houses
  • Home shopping television orders
  • Internet auction sites, retail
  • Mail-order book clubs (not publishing)
  • Mail-order houses
  • Web retailers

2017 NAICS Edition Cross References

  • Store retailing or a combination of store retailing and nonstore retailing in the same establishment- -are classified in Sector 44-45, Retail Trade, based on the classification of the store portion of the activity;
  • Retailing a general line of new and used merchandise on an auction basis from physical auction sites--are classified in U.S. Industry 453998, All Other Miscellaneous Store Retailers (except Tobacco Stores);
  • Facilitating business-to-business electronic sales of new and used merchandise on an auction basis using the Internet--are classified in Industry 425110, Business to Business Electronic Markets;
  • Providing telemarketing (e.g., telephone marketing) services for others--are classified in U.S. Industry 561422, Telemarketing Bureaus and Other Contact Centers;
  • Providing Internet publishing of classified ads--are classified in Industry 519130, Internet Publishing and Broadcasting and Web Search Portals; and
  • Hosting Internet retail sites without performing associated activities such as payment processing or fulfillment--are classified in Industry 518210, Data Processing, Hosting, and Related Services.

Sub-Descriptions

  1. 454110 - Auctions, Internet retail
  2. 454110 - Audio and video content downloading retail sales sites
  3. 454110 - Book clubs, not publishing, mail-order
  4. 454110 - Business to Consumer retail sales Internet sites
  5. 454110 - Catalog (i.e., order-taking) offices of mail-order houses
  6. 454110 - Collectors' items, mail-order houses
  7. 454110 - Computer software, mail-order houses
  8. 454110 - Direct mailers (i.e., selling own merchandise)
  9. 454110 - Electronic auctions, retail
  10. 454110 - E-tailers
  11. 454110 - Institutional pharmacies, off-site, exclusively on Internet
  12. 454110 - Institutional pharmacies, off-site, mail-order
  13. 454110 - Internet auctions, retail
  14. 454110 - Internet retail sales sites
  15. 454110 - Mail-order houses
  16. 454110 - Order-taking offices of mail-order houses
  17. 454110 - Prerecorded tape, compact disc, and record mail-order houses
  18. 454110 - Television order, home shopping
  19. 454110 - Web retailers

History

The NAICS editions in which this code was present are indicated below. In the event that a code was changed from the prior edition the equivalent value in that edition is provided for reference.

Edition Existed Equivalent Value
2002 454111 454112 454113
2007 454111 454112 454113
2012 454111 454112 454113
2017 454110
2022 441227 441330 441340 444140 444180 444230 444240 445131 445240 445250 445298 445320 449110 449121 449122 449129 449210 455110 455211 455219 456110 456120 456130 456191 456199 458110 458210 458310 458320 459110 459120 459130 459140 459210 459310 459410 459420 459510 459910 459920 459991 459999

Standard Industrial Classification (SIC) Mappings

  1. 2771 - Greeting Cards
  2. 5015 - Motor Vehicle Parts, Used
  3. 5033 - Roofing, Siding, and Insulation Materials
  4. 5039 - Construction Materials, Not Elsewhere Classified
  5. 5085 - Industrial Supplies
  6. 5143 - Dairy Products, Except Dried or Canned
  7. 5211 - Lumber and Other Building Materials Dealers
  8. 5231 - Paint, Glass, and Wallpaper Stores
  9. 5251 - Hardware Stores
  10. 5261 - Retail Nurseries, Lawn and Garden Supply Stores
  11. 5311 - Department Stores
  12. 5331 - Variety Stores
  13. 5399 - Miscellaneous General Merchandise Stores
  14. 5421 - Meat and Fish (Seafood) Markets, Including Freezer Provisioners
  15. 5451 - Dairy Products Stores
  16. 5499 - Miscellaneous Food Stores
  17. 5531 - Auto and Home Supply Stores
  18. 5571 - Motorcycle Dealers
  19. 5599 - Automotive Dealers, Not Elsewhere Classified
  20. 5611 - Men's and Boys' Clothing and Accessory Stores
  21. 5621 - Women's Clothing Stores
  22. 5632 - Women's Accessory and Specialty Stores
  23. 5641 - Children's and Infants' Wear Stores
  24. 5651 - Family Clothing Stores
  25. 5661 - Shoe Stores
  26. 5699 - Miscellaneous Apparel and Accessory Stores
  27. 5712 - Furniture Stores
  28. 5713 - Floor Covering Stores
  29. 5714 - Drapery, Curtain, and Upholstery Stores
  30. 5719 - Miscellaneous home furnishings Stores
  31. 5722 - Household Appliance Stores
  32. 5731 - Radio, Television, and Consumer Electronics Stores
  33. 5734 - Computer and Computer Software Stores
  34. 5735 - Record and Prerecorded Tape Stores
  35. 5736 - Musical Instrument Stores
  36. 5912 - Drug Stores and Proprietary Stores
  37. 5921 - Liquor Stores
  38. 5932 - Used Merchandise Stores
  39. 5941 - Sporting Goods Stores and Bicycle Shops
  40. 5942 - Book Stores
  41. 5943 - Stationery Stores
  42. 5944 - Jewelry Stores
  43. 5945 - Hobby, Toy, and Game Shops
  44. 5946 - Camera and Photographic Supply Stores
  45. 5947 - Gift, Novelty, and Souvenir Shops
  46. 5948 - Luggage and Leather Goods Stores
  47. 5949 - Sewing, Needlework, and Piece Goods Stores
  48. 5961 - Catalog and Mail-Order Houses
  49. 5963 - Direct Selling Establishments
  50. 5992 - Florists
  51. 5993 - Tobacco Stores and Stands
  52. 5994 - News Dealers and Newsstands
  53. 5995 - Optical Goods Stores
  54. 5999 - Miscellaneous Retail Stores, Not Elsewhere Classified
  55. 7699 - Repair Shops and Related Services, Not Elsewhere Classified

Insurance Industry Mappings

Mappings are not available for this combination of NAICS code and edition.

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