A more recent edition of NAICS is available.
2017 Edition

national industry 454110

Electronic Shopping and Mail-Order Houses


This industry comprises establishments primarily engaged in retailing all types of merchandise using nonstore means, such as catalogs, toll free telephone numbers, or electronic media, such as interactive television or the Internet. Included in this industry are establishments primarily engaged in retailing from catalog showrooms of mail-order houses.

The immediate parent of national industry 454110 is international industry 45411: Electronic Shopping and Mail-Order Houses

Illustrative Examples

  • Catalog (i.e., order-taking) offices of mail-order houses
  • Collectors' items, mail-order houses
  • Computer software, mail-order houses
  • Home shopping television orders
  • Internet auction sites, retail
  • Mail-order book clubs (not publishing)
  • Mail-order houses
  • Web retailers

2017 NAICS Edition Cross References

  • Store retailing or a combination of store retailing and nonstore retailing in the same establishment- -are classified in Sector 44-45, Retail Trade, based on the classification of the store portion of the activity;
  • Retailing a general line of new and used merchandise on an auction basis from physical auction sites--are classified in U.S. Industry 453998, All Other Miscellaneous Store Retailers (except Tobacco Stores);
  • Facilitating business-to-business electronic sales of new and used merchandise on an auction basis using the Internet--are classified in Industry 425110, Business to Business Electronic Markets;
  • Providing telemarketing (e.g., telephone marketing) services for others--are classified in U.S. Industry 561422, Telemarketing Bureaus and Other Contact Centers;
  • Providing Internet publishing of classified ads--are classified in Industry 519130, Internet Publishing and Broadcasting and Web Search Portals; and
  • Hosting Internet retail sites without performing associated activities such as payment processing or fulfillment--are classified in Industry 518210, Data Processing, Hosting, and Related Services.


The NAICS editions in which this code was present are indicated below. In the event that a code was changed from the prior edition the equivalent value in that edition is provided for reference.

Edition Existed Equivalent Value
2002 454111 454112 454113
2007 454111 454112 454113
2012 454111 454112 454113
2017 454110
2022 441227 441330 441340 444140 444180 444230 444240 445131 445240 445250 445298 445320 449110 449121 449122 449129 449210 455110 455211 455219 456110 456120 456130 456191 456199 458110 458210 458310 458320 459110 459120 459130 459140 459210 459310 459410 459420 459510 459910 459920 459991 459999

Standard Industrial Classification (SIC) Mappings

  1. 5961 - Catalog and Mail-Order Houses

Insurance Industry Mappings

The US Property and Casualty Insurance Industry may use the following classification descriptions which might encompass national industry 454110, Electronic Shopping and Mail-Order Houses:

  1. aucitioneer sale conducted away from the insured premises
  2. auction away from insured premises
  3. auctioneer
  4. auctioneer and liquidator operation
  5. auctioneer operation
  6. auctioneer sale conducted away from insd premises
  7. auctioneer sale conducted away from the insured premises
  8. automobile part store internet only
  9. bone horn and ivory product retail only
  10. book and cd internet
  11. book store and newsstand internet only
  12. camera and photographic equipment store internet only
  13. catalog and mail order house
  14. catalog or premium coupon redemption store
  15. catalog or premium coupon redemption store retail
  16. clothing and accessory store internet only
  17. clothing internet
  18. collectible new merchandise only
  19. craft and gift internet
  20. direct selling organization mail order house
  21. electronic auction
  22. electronic good and accessory store internet only
  23. electronic good internet
  24. electronic shopping
  25. electronic shopping and mail order house
  26. electronic shopping naic
  27. food store specialty and gourmet internet only
  28. gift novelty and souvenir store internet only
  29. hobby art and craft supply store internet only
  30. home furnishing internet
  31. household good and home accessory store internet only
  32. internet auction
  33. internet book and cd
  34. internet clothing
  35. internet craft and gift
  36. internet electronic good
  37. internet home furnishing
  38. internet paper or party good
  39. internet retailer
  40. internet sale
  41. mail order house
  42. mail order house book not publishing or printing
  43. mail order house cheese
  44. mail order house clothing man
  45. mail order house clothing woman
  46. mail order house computer software and peripheral equipment
  47. mail order house direct selling organization
  48. mail order house fruit
  49. mail order house not otherwise classified
  50. mail order house record tape and cd
  51. mail order house retail
  52. mail order house retail only
  53. mail order or on line drugstore
  54. mail order or online drug store
  55. mail order or online drugstore
  56. mail order pharmacy
  57. meal kit retailer
  58. mercantile not otherwise classified
  59. nonstore retailer
  60. paper or party good internet
  61. pharmacy
  62. pharmacy retail
  63. pharmacy retail or internet or mail order
  64. retail store not otherwise classified
  65. retail store not otherwise classified without cooking
  66. retail trade
  67. showroom salesperson ny
  68. stationery or paper product store internet only
  69. store catalog or premium coupon redemption store cgl
  70. store mail order house
  71. store no food or drink moderate susceptibility or combustibility
  72. store no food or drink not otherwise classified nfp
  73. store not otherwise classified no food or drink
  74. store other not otherwise classified
  75. store pharmacy retail
  76. store retail
  77. store retail not otherwise classified
  78. store retail store not otherwise classified including service of food not restaurant
  79. store retail store not otherwise classified no service of food


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