A more recent edition of NAICS is available.
2012 Edition

national industry 453220

Gift, Novelty, and Souvenir Stores


This industry comprises establishments primarily engaged in retailing new gifts, novelty merchandise, souvenirs, greeting cards, seasonal and holiday decorations, and curios.

The immediate parent of national industry 453220 is international industry 45322: Gift, Novelty, and Souvenir Stores

Illustrative Examples

  • Balloon shops Greeting card shops
  • Christmas stores Novelty shops Curio shops Souvenir shops Gift shops

2012 NAICS Edition Cross References

  • Establishments primarily engaged in:
  • Retailing gifts and novelties via electronic home shopping, mail-order, or direct sale:are classified in Subsector 454, Nonstore Retailers;
  • Retailing stationery:are classified in Industry 453210, Office Supplies and Stationery Stores; and
  • Retailing used curios and novelties:are classified in Industry 453310, Used Merchandise Stores.


The NAICS editions in which this code was present are indicated below. In the event that a code was changed from the prior edition the equivalent value in that edition is provided for reference.

Edition Existed Equivalent Value
2002 453220
2007 453220
2012 453220
2017 453220
2022 459420

Standard Industrial Classification (SIC) Mappings

  1. 2771 - Greeting Cards
  2. 5947 - Gift, Novelty, and Souvenir Shops

Insurance Industry Mappings

Mappings are not available for this combination of NAICS code and edition.


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