A more recent edition of NAICS is available.
2012 Edition

national industry 453220

Gift, Novelty, and Souvenir Stores


This industry comprises establishments primarily engaged in retailing new gifts, novelty merchandise, souvenirs, greeting cards, seasonal and holiday decorations, and curios.

The immediate parent of national industry 453220 is international industry 45322: Gift, Novelty, and Souvenir Stores

Illustrative Examples

  • Balloon shops Greeting card shops
  • Christmas stores Novelty shops Curio shops Souvenir shops Gift shops

2012 NAICS Edition Cross References

  • Establishments primarily engaged in:
  • Retailing gifts and novelties via electronic home shopping, mail-order, or direct sale:are classified in Subsector 454, Nonstore Retailers;
  • Retailing stationery:are classified in Industry 453210, Office Supplies and Stationery Stores; and
  • Retailing used curios and novelties:are classified in Industry 453310, Used Merchandise Stores.


The NAICS editions in which this code was present are indicated below. In the event that a code was changed from the prior edition the equivalent value in that edition is provided for reference.

Edition Existed Equivalent Value
2002 453220
2007 453220
2012 453220
2017 453220
2022 459420

Standard Industrial Classification (SIC) Mappings

  1. 2771 - Greeting Cards
  2. 5947 - Gift, Novelty, and Souvenir Shops

Insurance Industry Mappings

The US Property and Casualty Insurance Industry may use the following classification descriptions which might encompass national industry 453220, Gift, Novelty, and Souvenir Stores:

  1. artificial flower bric a brac picture painting
  2. balloon novelty
  3. balloon shop
  4. balloon store
  5. bookstore greeting card stationery
  6. brass copper and pewter specialty store
  7. brass specialty store
  8. cake decorating equipment and supply
  9. canva good store
  10. card and gift store
  11. card and stationery and office supply store
  12. card and stationery store
  13. christmas store
  14. collectible and memorabilia
  15. collectible and memorabilia retail
  16. collectible and memorabilia store
  17. collectible and memorabilia store cgl
  18. collectible new merchandise only
  19. collectible or memorabilia store
  20. edible bouquet retailer
  21. edible bouquet store baked good fresh fruit or vegetable
  22. engraving shop
  23. fruit gift basket store retail
  24. gift basket custom
  25. gift basket retail
  26. gift greeting card novelty and souvenir
  27. gift novelty and souvenir shop
  28. gift novelty and souvenir store
  29. gift shop
  30. gift shop cgl
  31. gift shop nfp not otherwise classified
  32. gift shop nonprofit cgl
  33. gift shop retail
  34. gift store including china and crockery
  35. gift store retail
  36. giftware and china
  37. glass novelty retail
  38. greeting card
  39. greeting card retail
  40. greeting card shop
  41. greeting card store
  42. imported good store
  43. kiosk non food
  44. mercantile not otherwise classified
  45. miscellaneous store retailer
  46. notion and novelty store
  47. office supply stationery and gift store
  48. painting picture bric a brac artificial flower
  49. paper good store
  50. paper novelty distributor
  51. party good store
  52. party good store paper
  53. party good store retail
  54. party supply store
  55. picture painting bric a brac artificial flower
  56. retail store not otherwise classified
  57. retail store not otherwise classified without cooking
  58. retail trade
  59. souvenir shop
  60. sport card shop
  61. stationery supply store
  62. store other not otherwise classified
  63. store retail
  64. store retail not otherwise classified
  65. store retail store not otherwise classified including service of food not restaurant
  66. store retail store not otherwise classified no service of food


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